Building value in news stories using social media
The single most effective way that I have found to build value in a news story that you may have posted on your news stations website or within any social platform is to first and foremost, find the “common thread”. IF you are the Social Media Director or Interactive Content Manager at your station, YOU first have to find elements in a the story that matter to you, and build conversation around that element. Your audience has a very dynamic way of picking up on your interest, and will ultimately help you build the value you are looking for!! Remember… The key word in the Social Media construct is “Social” #commthread
