From time to time I find myself acting in the role of an Innovation Coach - if such a thing even exists. Colleagues, potential colleagues, workshop attendees alike seem to battle with the idea of what I like to call “internal innovation”. In other words, they have a hard time grasping their destiny, what they are to do in or contribute to theworld, because there are no working models of what they are to become in the earth, while I argue that what they are to become is locked on the inside of them …
“We are too addicted to what we can see and not driven enough by what we can not see… ” - V.A. Hunt
The idea is simple… EVERYTHING that we see in the earth was once the thoughts and the words of a human being, excluding all of the foundational things that God put in the earth such as nature (trees, grass, water, animals…) and any other “raw material” He graced us with. He divinely gave us everything that we needed to do the one thing that makes us so dynamic vs any other living thing - the ability to create. WITH this as the base or “root” of everything, that we were first born, Creators, we must understand that many of us are locked out of understanding our destiny, because the role that we are to play in this thing called “life” may not be dwelling in the earth already. We can not SEE what we are to become so we wrestle with being things that we can see - thus leaving us unfulfilled and frustrated.
Internal Innovation
Be what you are passionate about FIRST. The creation of the Airplane was the direct result of someone creating something that they could NOT SEE. The Wright Bros. decided to go against the grain, and instead of just re-engineering the forms of transportation that they could SEE in the earth, they bought along new innovations and new ideas that ultimately resulted into creating something that we had never seen before. This journey started internally, NOT EXTERNALLY. Yes they were answering an external “call” BUT the model they chose to build was internal, and un-seen.
SO what if what YOU are designed to do and be has not been birthed into the earth yet? WHAT if there is no model?
Innovate internally, find the things that matter to YOU within and get them out… We are waiting on you.
“Errare humanun est, perdonare divinum.”
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For a long time I have battled with the idea of “building a better mousetrap”. Fact is, I really feel like we have enough mousetraps. When I walk into the average electronics store - I can clearly see the problem with “build a better mousetrap” mentality. Shelves FULL of mousetraps, or in other words - the same “old stuff” with shiny new packaging. Building a better mousetrap mentality generally stems from the idea of “competition” and not “possibility” … Stop looking at the competition and start focusing on possibilities
Always trying to “out do” or “be better than” your competition will lead to incremental innovation, looking at the possibilities gives you new territories to explore, new questions to ask, and new products, services and brands to create… Maybe THIS should be the saying that we use… “Stop building mousetraps and start breeding new mice…’
Create new markets, find new customers, carve new niche opportunities.
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The single most effective way that I have found to build value in a news story that you may have posted on your news stations website or within any social platform is to first and foremost, find the “common thread”. IF you are the Social Media Director or Interactive Content Manager at your station, YOU first have to find elements in a the story that matter to you, and build conversation around that element. Your audience has a very dynamic way of picking up on your interest, and will ultimately help you build the value you are looking for!! Remember… The key word in the Social Media construct is “Social” #commthread
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This morning, as I was opening up my email at the lab, @WFXL FOX 31, Richard Harrold of Barrington Interactive (my Chief) had sent out an email with an mandatory read. What’s interesting about this, is that the blog post that he was pointing everyone to, was a post dealing with News Stations and their abuse of Twitter written by Brian Manzullo, the Editor in Chief of Central Michigan Life. For this to strike you as interesting, you would have to know Richard Harrold (@newzdude76 on twitter) and you would have to know his history with Twitter… LOL!! That’s another story… News Station Twitter Abuse - About 2 months ago I tweeted into the mainstream on Twitter, for ALL of my followers to see, BUT mainly the Broadcasting types that follow something like this… Note to Broadcasters: Twitter is not an RSS feed. It’s a conversation. Period. I got ZERO response, I am not even sure if I ruffled a feather. BUT what I do know, is that I am absolutely telling the truth. I think. As the world of the news and broadcasting become increasingly transparent, and the audience takes a bigger role in the delivery and forwarding of the news as it’s told, and the idea of broadsharing becomes even the more evident, I strongly believe that the shift in social platforms as it pertains the news/broadsharing industry will dynamically change. As early adopters really start honing in on “best practices” and the definitions to the rules become common language, WE the audience will have a totally new perspective of the news stories told, and the human experience that we are all involved in. Thanks Brian Manzullo at Central Michigan Life for telling the truth http://tr.im/newstwitterabuse, AND thank you Richard Harrold for sharing such an amazing blog post!
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